Not to mention the upfront investment for software licences, data centre space and servers, all of which the white label company provides.Īs already mentioned, risk also plays a crucial role when choosing to develop in-house or using a white label software. White label software is usually sold as a software as a service model, making it very attractive to businesses who cannot fork up the entire cost of app development upfront. It involves analysis, design, development, and testing phases-all of which are resource-intensive and costly. Software development is far more than coding, and incurs many risks. What are the benefits of using a white label solution over developing itself? The definition of white labels implies that it is an unprocessed product, which is then customised with the company’s logo, label and brand identity. With white label apps, developers offer the base app which companies can buy or rent. White label means a product or service that is offered under the name of a brand other than the manufacturer. Allowing a company to focus on what it does best while also being able to offer certain services that it wouldn’t be able to otherwise. Yet this is precisely why white label solutions exist.

Website, social media, upholding a certain reputation-and also developing an app? It’s a lot. As a company in the digital world, it’s hard to do everything.

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